The deal to buy Playdemic is the largest in the company’s history. “The addition of the incredible Playdemic team not only adds to the strength of our mobile teams globally, it also continues our expansion and investment in UK-based talent.”ĮA, which has a market value of $37bn, has sports franchises including Fifa and Madden NFL. “We are thrilled to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports,” said Andrew Wilson, EA’s chief executive.
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